Currently viewing Category: Guerrilla Internet Marketing


Guerrilla Social Media Marketing for Events

Posted on Oct 18th, 2011 by Shane Gibson

With over one billion people using social media globally it has become a communications and marketing channel we cannot afford to ignore. Because most social media tools are free or nearly free there is an attitude that there is not … Continue reading

Podcast: What is Guerrilla Psychology and Community About?

Posted on Aug 15th, 2011 by Shane Gibson

Today’s podcast was inspired by what I can describe as a well meaning (or possibly not) but off-base commenter on the Creative Guerrilla Marketing blog. I decided instead of just replying in the comments section that I would take the … Continue reading

Guerrilla Social Media Marketing for Real Estate

Posted on Feb 28th, 2011 by Shane Gibson

Shane Gibson recently did a seminar in Toronto on Guerrilla Social Media Marketing for Real Estate. Check out Shane Gibson’s presentation to this Realtors below: Guerrilla Social Media Marketing for Realtors View more presentations from Shane Gibson

19 Guerrilla Social Media Marketing Secrets Podcast

Posted on Feb 21st, 2011 by Shane Gibson

What is Guerrilla Social Media Marketing? It is about achieving conventional goals by unconventional means. Instead of using large investments of money or time the guerrilla social media marketer uses imagination, creativity, knowledge and community to get results. That alone … Continue reading

$3.43 + Guerrilla Facebook Strategy = Dream Job

Posted on Feb 13th, 2011 by Shane Gibson

This is a great example of how guerrillas can succeed using nano-marketing strategies to win. Steve Severn shows in his video and slideshare presentation how he landed his dream job at Saatchi and Saatchi. Here’s the slideshare version: The Facebook … Continue reading

5 Steps to Gaining Consent in Social Media

Posted on Dec 14th, 2010 by Shane Gibson

This is a video of Shane Gibson speaking on the the five stages to gaining consent in social media. These steps include: The five stages of consent: Discovery Consumption Interaction Connection and finally….Consent For information on booking Shane Gibson to … Continue reading

7 Must Read Guerrilla Social Media Blog Posts

Posted on Dec 11th, 2010 by Shane Gibson

Following are 7 blog posts about guerrilla marketing and social media, these are a selection of posts from grass roots bloggers with some great perspectives on the guerrilla marketing ethos applied to social media. Also included are a couple of … Continue reading

Why you need to be immune to hype as a social media marketer

Posted on Dec 1st, 2010 by Shane Gibson

Many marketers, especially those that use social media tools are guilty of getting off track and chasing bright shiny objects on the web. Technology for the sake of technology can cost you many lost hours and dollars as a marketer. … Continue reading

Guerrilla Social Media Marketing Secrets – Commitment – Implement – Consistent

Posted on Oct 16th, 2010 by Shane Gibson

These videos are about Guerrilla Social Media Marketing Secrets: Commitment, Consistent and Implement. Shane Gibson shot these videos live as part of his Sociable! Boot Camp series he delivered in Vancouver, Calgary, Montreal and Toronto. The format is raw and … Continue reading

Free Download Guerrilla Social Media Marketing Chapter 5

Posted on Sep 20th, 2010 by Shane Gibson

Hey guerrillas! You can download your copy of Chapter 5 – Guerrilla ROI directly here. Or you can view via Slideshare or Scribd using the embedded documents below: Guerrilla Social Media Marketing Free Download Chapter 5 Slideshare.net Guerrilla Social Media … Continue reading