Currently viewing Category: Guerrilla Social Media Marketing


Guerrilla Social Media Marketing for Events

Posted on Oct 18th, 2011 by Shane Gibson

With over one billion people using social media globally it has become a communications and marketing channel we cannot afford to ignore. Because most social media tools are free or nearly free there is an attitude that there is not … Continue reading

Podcast: What is Guerrilla Psychology and Community About?

Posted on Aug 15th, 2011 by Shane Gibson

Today’s podcast was inspired by what I can describe as a well meaning (or possibly not) but off-base commenter on the Creative Guerrilla Marketing blog. I decided instead of just replying in the comments section that I would take the … Continue reading

Guerrilla Social Media Marketing for Real Estate

Posted on Feb 28th, 2011 by Shane Gibson

Shane Gibson recently did a seminar in Toronto on Guerrilla Social Media Marketing for Real Estate. Check out Shane Gibson’s presentation to this Realtors below: Guerrilla Social Media Marketing for Realtors View more presentations from Shane Gibson

$3.43 + Guerrilla Facebook Strategy = Dream Job

Posted on Feb 13th, 2011 by Shane Gibson

This is a great example of how guerrillas can succeed using nano-marketing strategies to win. Steve Severn shows in his video and slideshare presentation how he landed his dream job at Saatchi and Saatchi. Here’s the slideshare version: The Facebook … Continue reading

5 Steps to Gaining Consent in Social Media

Posted on Dec 14th, 2010 by Shane Gibson

This is a video of Shane Gibson speaking on the the five stages to gaining consent in social media. These steps include: The five stages of consent: Discovery Consumption Interaction Connection and finally….Consent For information on booking Shane Gibson to … Continue reading

7 Must Read Guerrilla Social Media Blog Posts

Posted on Dec 11th, 2010 by Shane Gibson

Following are 7 blog posts about guerrilla marketing and social media, these are a selection of posts from grass roots bloggers with some great perspectives on the guerrilla marketing ethos applied to social media. Also included are a couple of … Continue reading

Why you need to be immune to hype as a social media marketer

Posted on Dec 1st, 2010 by Shane Gibson

Many marketers, especially those that use social media tools are guilty of getting off track and chasing bright shiny objects on the web. Technology for the sake of technology can cost you many lost hours and dollars as a marketer. … Continue reading

Guerrilla Social Media Marketing Book Launch Events 2010

Posted on Nov 5th, 2010 by Shane Gibson

Hello Guerrillas, Shane Gibson will be touring several cities in Canada this month and will also be available to speak to your association or Meetup group on Guerrilla Social Media Marketing as he travels. About Shane Gibson: Shane Gibson is … Continue reading

Guerrilla Social Media Marketing Secrets – Commitment – Implement – Consistent

Posted on Oct 16th, 2010 by Shane Gibson

These videos are about Guerrilla Social Media Marketing Secrets: Commitment, Consistent and Implement. Shane Gibson shot these videos live as part of his Sociable! Boot Camp series he delivered in Vancouver, Calgary, Montreal and Toronto. The format is raw and … Continue reading

Hyper-Local Guerrilla Social Media Marketing

Posted on Sep 20th, 2010 by Shane Gibson

Today’s Guerrilla Social Media Marketing Radio episode is on hyper-local social media media marketing — guerrilla style. We discuss: nano-markets nano-casting FourSquare Meetup.com Twitter Search And of course guerrilla tactics for each of these concepts and guerrilla social media weapons.