Welcome to the Guerrilla Social Media Marketing Radio. This is the first in the series of internet radio shows based upon the book Guerrilla Social Media Marketing by Jay Conrad Levinson and Shane Gibson.
Today’s show is a full audio recording of Chapter 1 – The Guerrilla Social Media Marketer’s Path. It includes the 10 Personality Traits of a Guerrilla Social Media Marketer. Here’s a brief overview of the 10 traits:
- Immune to hype:
There is a lot of hype around social media. The Guerrilla searches for truth, verifies information and executes with dependable tools and strategies.
Penicillin was invented serendipitously. Guerrillas aren’t afraid to experiment, make mistakes or try new things to gain a competitive advantage.
- The ability to sprint:
There will be small windows of opportunity and the Guerrilla is always ready to exploit them with all of their energy passion and resources.
- The ability to run marathons:
Many battles are battles of attrition. Guerrillas know how to wear their competition down and build a presence through consistency.
A Guerrilla knows that truth, empathy and integrity are keys to social media marketing, and they build trust and loyalty through transparency.
- Community focused
A Guerrilla builds, connects and helps the community. Within that community are other Guerrilla Allies that will be their assets.
- Profit driven
A Guerrilla measures success by profits, not clicks, visitors, or any “cool factor.”
- 8. Tech hungry
Technology is the Guerrilla’s Social Media Marketers core weapon and competency. They are always learning more about technology.
A Guerrilla knows that technology and business moves fast. They are constantly learning more to stay ahead of the competition.
- Leadership mentality
A Guerrilla observes the community and gathers intelligence but they are always thinking about what is next. They create trends, unique solutions and are thought leaders.
Enjoy the Guerrilla Social Media Marketing Radio show!