The first Guerrilla Marketing book was published by Houghton Mifflin in l984. Today there are 35 volumes in 41 languages, and more than 14 million copies have been sold worldwide. The book is required reading in many MBA programs throughout the world. The author taught the topic at the University of California, Berkeley Extension Division. He lectures on it worldwide.
In the words of the Father of Guerrilla Marketing, Jay Conrad Levinson, this describes guerrilla marketing:
“I’m referring to the soul and essence of guerrilla marketing which remain as always — achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.
“Guerrilla Marketing started out a single volume and has since acted biblically by being fruitful and multiplying into a library of 35 books and counting, an Association, a lush website, an abundance of video and audio versions, an email newsletter, a consulting organization, an internationally-syndicated column for newspapers, magazines, and the Internet, and presentations in enough countries for us to consider forming our own Guerrilla United Nations.
The need for guerrilla marketing can be seen in the light of three facts:
- Because of big business downsizing, decentralization, relaxation of government regulations, affordable technology, and a revolution in consciousness, people around the world are gravitating to small business in record numbers.
- Small business failures are also establishing record numbers and one of the main reasons for the failures is a failure to understand marketing.
- Guerrilla marketing has been proven in action to work for small businesses around the world. It works because it’s simple to understand, easy to implement and outrageously inexpensive.
Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.”
Jay Conrad Levinson’s speaking presentations run from an hour for a keynote speech to four hours for a half-day program. Even longer programs can be arranged with workshop activities.
During Jay’s time on stage, he will clarify marketing, excite and inspire the audience with stories and tactics of guerrilla marketing, and create an aura of excitement at the opportunity to breathe life into his techniques immediately.
He will explain the key differences between guerrilla marketing and traditional marketing, the 100 weapons of guerrilla marketing, prove that marketing is now a science, and delve into the personalities of successful guerrilla marketers. He’ll reveal the key secrets of guerrilla marketing, the truth about online marketing, and the steps to take to earn serious profits with a guerrilla marketing attack.
A blend of stories, encouragement and case histories from Jay’s career — seasoned with an extra helping of humor, his presentations are tailored for each audience he addresses.
For more information please contact Amy Levinson by phone at 360-791-7479 or email her at firstname.lastname@example.org.